Successfully connect with your target personas and audiences to drive action, awareness, and conversion.
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Powered by advanced consumer insights and omni-channel inventory, reach and engage audiences wherever they are.
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Powered by advanced consumer insights and omni-channel inventory, reach and engage audiences wherever they are.
To learn more about our publisher partners,
contact us.
Alpha blends expert analysis with sophisticated analytics to create reports and strategies that deliver measurable success and uncover new correlations and opportunities.
To learn more or for a case study, contact us.
Boost visibility and impact by leveraging data and insights to organically weave your brand into unique experiences that engage the audience and community at the right time and place — in the right cultural context.
To learn more about culturally relevant, sponsor-developed content, contact us.
Boost visibility and impact by leveraging data and insights to organically weave your brand into unique experiences that engage the audience and community at the right time and place — in the right cultural context.
To learn more about culturally relevant, sponsor-developed content, contact us.
We are a collection of brand-builders, media gurus, independent thinkers, data geeks and buttoned-down operators.
We are he, she, they; Asian, Black, Christian; Hispanic, Indigenous, Italian, Jamaican, Jewish, and White; differently-abled, bi coastal, and fiercely focused on your success.
We are an Amazon DSP Partner and a certified MBE.
We help you identify and define your target strategy, execute, optimize your campaigns and deliver incrementality and successful outcomes across brand and performance metrics.
We are Alpha. And we look forward to partnering with you.
Contact us to schedule a video call or a meeting.
With over 25 years of advertising experience, Larry Harris is an expert in integrated digital strategy, CTV and OLV advertising, customer opportunity analysis, omnichannel media, and cultural change.
Prior to co-founding Alpha, Larry served as the CEO of Sightly, a performance video advertising firm, the co-founder and CEO of Ansible Mobile, an Interpublic Group mobile marketing company, and the Chief Marketing Officer of PubMatic, an ad tech company, among other top posts in the advertising and digital marketing space. He has advised and consulted with numerous startup nonprofits and currently serves on the Boards of Kubient (KBNT) and The MacDowell Colony. He lives on the North Shore of Long Island, New York.
Jordan Greene is a recognized leader in media strategy who continues to envision how to push the boundaries of digital media to drive client outcomes.
Built upon his expertise in Connected TV and eCommerce/Digital advertising, Jordan crafts programs for clients that fuse advanced targeting techniques with unique data-driven insights. He strives to harness the power of the entire Amazon Ad ecosystem to the benefit of every client.
For over 20 years, Jordan has architected and executed strategies that have generated billions of dollars in measurable client revenue. Preceding co-founding Alpha, Jordan was a partner and founder at Mella Media, a media investment and consulting firm, and VP, Head of Mobile Media for MindMatics, the global leader in mobile marketing. He additionally advised numerous early-stage companies on growth strategies and served for a decade as Chairman of the Technology Advisory Committee for the city of Summit, NJ, where he resides.
Tammy Johnson is a proven revenue and digital media leader with over 20 years of experience in this space.
Prior to joining Alpha, Tammy created business divisions and lead growth sales teams at Pixability, a video advertising tech firm, CBS Local, IAC, Xerox, and launched the fiber network company, Nexcom. Her startup experience combined with her corporate foundation has driven her success in delivering results for Fortune 500 brands and cultivating high-performing sales executives. Tammy lives in Manhattan, NYC.
Neil is a seasoned operating and financial executive with extensive experience at the board level.
Prior to helping found Alpha, Neil has been the CFO of three public companies, the founder and CEO of two startups, and the fractional CFO of four private companies. His focus is on leading effective financial teams that improve profits, drive reasoned and logical innovation, and provide a training ground for talented technical and financial leaders to take increasing responsibility throughout the company.
With over 25 years of advertising experience, Larry Harris is an expert in integrated digital strategy, CTV and OLV advertising, customer opportunity analysis, omnichannel media, and cultural change.
Prior to co-founding Alpha, Larry served as the CEO of Sightly, a performance video advertising firm, the co-founder and CEO of Ansible Mobile, an Interpublic Group mobile marketing company, and the Chief Marketing Officer of PubMatic, an ad tech company, among other top posts in the advertising and digital marketing space. He has advised and consulted with numerous startup nonprofits and currently serves on the Boards of Kubient (KBNT) and The MacDowell Colony. He lives on the North Shore of Long Island, New York.
Jordan Greene is a recognized leader in media strategy who continues to envision how to push the boundaries of digital media to drive client outcomes.
Built upon his expertise in Connected TV and eCommerce/Digital advertising, Jordan crafts programs for clients that fuse advanced targeting techniques with unique data-driven insights. He strives to harness the power of the entire Amazon Ad ecosystem to the benefit of every client.
For over 20 years, Jordan has architected and executed strategies that have generated billions of dollars in measurable client revenue. Preceding co-founding Alpha, Jordan was a partner and founder at Mella Media, a media investment and consulting firm, and VP, Head of Mobile Media for MindMatics, the global leader in mobile marketing. He additionally advised numerous early-stage companies on growth strategies and served for a decade as Chairman of the Technology Advisory Committee for the city of Summit, NJ, where he resides.
Tammy Johnson is a proven revenue and digital media leader with over 20 years of experience in this space.
Prior to joining Alpha, Tammy created business divisions and lead growth sales teams at Pixability, a video advertising tech firm, CBS Local, IAC, Xerox, and launched the fiber network company, Nexcom. Her startup experience combined with her corporate foundation has driven her success in delivering results for Fortune 500 brands and cultivating high-performing sales executives. Tammy lives in Manhattan, NYC.
Neil is a seasoned operating and financial executive with extensive experience at the board level.
Prior to helping found Alpha, Neil has been the CFO of three public companies, the founder and CEO of two startups, and the fractional CFO of four private companies. His focus is on leading effective financial teams that improve profits, drive reasoned and logical innovation, and provide a training ground for talented technical and financial leaders to take increasing responsibility throughout the company.
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